Employee relocation and assignment trends: towards flexibility and personalisation
Icon Relocation’s CEO Simon Johnston discusses how trends in relocation are significantly changing to reflect broader shifts in work culture, lifestyle preferences and the economy. He tells Marianne Curphey how technology can help manage challenges like rent volatility, assignee expectations and communication.
This article is taken from the Leadership Supplement from
Relocate Think Global People
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Traditional relocation practices, which are often focused on senior employees moving for long-term assignments, have evolved to include a wider demographic group, particularly younger workers and those with expertise in the tech sector. There is also an increasing emphasis on short-term relocations and ‘bleisure’ trips, where employees add on extra days to explore a city after their business meetings have finished.
“Companies are now more attuned to employees’ mental wellbeing, lifestyle needs and the role that technology plays in finding suitable housing and rentals, matching assignees to locations and answering questions in real-time,” Simon says.
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