Serviced accommodation sector to diversify in 2026 with growth in tertiary location demand and multi-country accommodation strategies

The global serviced apartment sector is set to diversify in 2026 as demand for tertiary locations rises and more corporates are expected to adopt multi-country accommodation strategies. Increased investment will also accelerate supply, enabling travel and relocation managers to manage costs with negotiated bundled rate offers, as average length of stay also declines across EMEA, the Americas and APAC.

These are some of the insights from the final Quarterly Market Update report for 2025 released today by the leading global serviced apartment provider, SilverDoor.

Key findings include:

• Growth in demand for tertiary locations worldwide to manage costs, tax rises and changing visa requirements in a number of countries, including the UK which has seen a 6.5% increase in bookings YOY in the last 12 months for tertiary locations including Milton Keynes, Reading, Staines and Derby
• Similarly in APAC the recent trend for increasing demand for tertiary locations across Taiwan and India continues, where a number of international accommodation brands are set to enter and grow the serviced apartment supply chain further. In India, the serviced accommodation market is expected to grow due to increased demand for more shorter-term, project-based relocation and travel programmes from a number of sectors including tech, consulting and banking, financial services and insurance sectors alongside growing demand for more tertiary locations including Kochi, Coimbatore and Ahmedabad
• Investment from across the supply chain is expected to see growth in units across Germany, Portugal and the Dubai International Financial Centre in EMEA in particular. Whilst in APAC, the impact of growing tertiary location demand is also expected to be a marked acceleration in serviced accommodation supply across the region. This growth in demand and supply is enabling more corporates across APAC to implement a more multi-country approach to their accommodation strategy with negotiated bundled rate offerings.  A strategy which, alongside reduced average length of stay, looks set to bear even more influence in supporting cost-savings for corporate travel and relocation programmes across APAC and worldwide in the year ahead

Other key data from the report includes:

EMEA

• Average daily rate (ADR)in EMEA markets like London, Dublin and Paris is currently forecasted to see YoY increases of up to 11% by the end of April 2026
• Average length of stay (ALOS)for one-bedroom reservations in EMEA last quarter was 42 nights: 4 nights (9%) shorter YoY
• Average lead timefor one-bedroom enquiries in EMEA last quarter was 39 days: 8 nights (17%) shorter YoY

AMERICAS

• Currently booking data indicates relative stability and modest ADR decreases over the next quarteracross key markets in North America. However the annual forecast is set to be more dynamic, largely as a result of the 2026 FIFA World Cup driving an increase in rates over the summer before a plateau in the autumn
• ALOSfor one-bedroom reservations in the Americas last quarter was 64 nights: 14 nights (18%) shorter YoY
• Average lead timefor one-bedroom enquiries in the Americas last quarter was 30 days: 27 days (47%) shorter YoY

APAC

• ADRis expected to stay broadly stable with some modest increases across key APAC cities over the next quarter
• ALOSfor one-bedroom reservations in APAC last quarter was 53 nights: 6 nights (10%) shorter YoY
• Average lead timefor one-bedroom enquiries in APAC last quarter was 42 days: 5 days (14%) longer YoY

Commenting on the report, Pooja Patil, Head of Business Development – India, SilverDoor said:

“Looking ahead to 2026, it’s encouraging to see the serviced accommodation sector continue to grow and diversify its offer in line with wider travel and relocation market trends. Continued investment into the sector will see more units entering markets in all global regions, and with the broader, more diverse supply chain available today comes more housing solutions available to consumers.
“With growth comes the need for transparency and governance to ensure that new supply is fit for purpose. For both buyers and operators, this means managing expectations around accommodation norms in different locations, as well as understanding rates and the opportunity for different negotiation strategies.
“Businesses can work with their suppliers to ensure they have robust compliance policies in place to incorporate new accommodation models effectively into their wider programmes, particularly if managing a global programme where supply can vary between regions. Likewise, operators need to maintain a continuous dialogue with clients to ensure the investment made and accommodation offered meets their programme needs.”

The full SilverDoor Market Update is now available to read here:

silverdoor.com/blog/silverdoors-market-update-december-2025/

*Figures from SilverDoor’s own booking data. On average, SilverDoor receives and records 32,000 enquiries totalling two million enquired room nights every year. Our global market rate analysis tool captures every rate we’re quoted for those nights (regardless of whether a reservation is made) and creates an average daily rate (ADR) for every given calendar date.

The tool is currently analysing 10,411,606 individual ADRs, offered for enquiries with check-in dates of February 2025 up until December 2026, giving us an accurate picture of historic, current and future global serviced apartment pricing trends.

To draw fair comparisons, all data analysed in this report is in relation to the one-bedroom apartment category only. One-bedroom apartments are the most popular category and represent the largest proportion (more than 70%) of our enquiries and reservations, giving us the greatest pool of data to build an accurate picture of trends.

All QOQ comparisons are 01st August – 31st October 2024 vs 01st August – 31st October 2025.