Best serviced apartment provider
“At the heart of it, it’s about [our assignees] being happy… their wellness is fundamental to their trip and their experience.” — Sofia Oragano, Senior Director, International Sales, Synergy
Serviced apartments, business travel, and corporate housing are sophisticated, fast-growing industry sectors. Over the last couple of years, business travellers have increasingly come under the remit of global mobility departments. In addition, companies are expanding into new markets and responding to changes in the supply chain, with an increase in demand for second- and third-tier destinations, as well as new underdeveloped markets. Governance, duty of care and wellbeing are also part of the remit for business traveller employees, international assignees and new recruits. The complexity of new ways of working, including hybrid working and localisation, also needs to be addressed by the serviced apartment sector, which offers huge opportunities but also presents challenges in new locations. The need to be agile and capitalise on creative connections and a wide range of stakeholders has never been greater.
Against this background, the winner of the Best Serviced Apartment Provider, Synergy once again rose to the challenge to win this award for the fourth consecutive year.